Meet The Founder
Hooriya Qazal Rajput
After years of navigating the high-stakes world of banking and corporate finance law, Hooriya had built a career many would admire. She was genuinely grateful - and remains thankful to the mentor (her boss) who believed in her at a young age and entrusted her with significant responsibilities early on. With that support, she reached milestones she had once only dreamed of.
On the surface, she was content - but beneath the constant pace and pressure, something quietly began to shift. She realised she was constantly juggling - work, expectations, and responsibilities - without ever pausing to breathe, to rest, or to ask herself, “Is this sustainable?” She was burnt out, overwhelmed, and running on autopilot - moving from one task to the next without any real sense of presence. It wasn’t one defining moment that changed everything, it was a slow, fourteen-year build-up of silent exhaustion - a growing awareness that she was stuck in a cycle that left no room for balance, intention, or meaning. Somewhere along the way, the misconception that being constantly busy equals being productive began to unravel.
With time, it became clear to Hooriya that true productivity isn’t about the so called ‘hustle culture’, pushing harder or doing more - it’s about creating space for what truly matters. It’s about setting boundaries, being present, and protecting your well-being without feeling guilty. That shift in perspective became a turning point - and from it, Eira was born.
Eira (which means “mercy” or “healing” in Swedish and Old Norse) is the kind of support Hooriya wished had existed when she needed it most. It was founded with a simple yet powerful intention: ‘to offer a space that helps busy, overworked, and overwhelmed individuals prevent burnout before it hits, and gently supports those already in it to find their way back to themselves.’ Through intentional habit-building and productivity tools, Eira encourages a more grounded, mindful approach to growth - helping individuals integrate well-being, mindfulness, and, for those who seek it, spirituality, so they can thrive without compromising their health or happiness.
Meet The Founder
Hooriya Qazal Rajput
A core part of Hooriya’s journey and of Eira’s philosophy is also deeply rooted in faith. Like many, she found that spirituality was often the first thing to slip away in the midst of a busy life. Over time, she also came to see that faith isn’t about pressure or perfection - it’s a journey. One that should be taken step by step, with compassion, patience, and honesty.
Through Eira, she wanted to honour that journey by creating a safe, inclusive space - one free from cultural misconceptions and judgement. A space where people are encouraged to explore and reflect at their own pace. Where people are not compared, but celebrated - for their small steps, their willingness to begin again, and, for those who seek it, their commitment to spiritual growth.
Meet The Founder
Hooriya Qazal Rajput
Instilled by religious teachings & family values - Hooriya commits to channeling barakah through charitable giving.
With every product sale, Hooriya aims to donate a percentage of Eira's proceeds to worthy causes close to her heart, such as supporting victims of child abuse and human trafficking, as well as initiatives in education, healthcare, clean water supply, and environmental conservation.
Meet the Founder
Hooriya holds an LLB Honours (University of London International Programmes), a Postgraduate Diploma in Mutual Fund Management (Fitzwilliam Institute), and an Executive Education Certificate in Artificial Intelligence: Implications for Business Strategy from the MIT Sloan School of Management. She is currently pursuing an MSc in Neuroscience and Psychology of Mental Health, reflecting her commitment to bridging science and service. With over a decade of experience in the corporate legal and finance sector, Hooriya has since expanded her expertise into the fields of productivity, well-being, and burnout prevention.
Certifications & Training:
- Certified Productivity Trainer – The Productive Muslim Company
- Certified Tiny Habits Trainer – Tiny Habits Academy
- Certified Burnout Awareness Trainer – The Burnout Academy
Her qualifications reflect Eira’s vision to support sustainable, values-aligned living through a balance of structure, empathy, and - for those who seek it - spiritual grounding.
Hooriya warmly welcomes you to the community at Eira - a space created to help you disconnect in order to reconnect with yourself
Why Choose Eira?
At Eira, we believe productivity isn't about
doing more or pushing harder
——
it's about building better systems that honour
your VALUES,
your ENERGY, and
your SEASON.
Whether you're faith-driven or simply seeking more balance,
we meet you where you are —
in your JOURNEY, your CHALLENGES, and your PACE.
What We Offer
Who We Serve
Professionals & Entrepreneurs
Individuals seeking faith-aligned productivity tools rooted in intention, balance and meaning
Meet The Team
Creative Minds
Mirena Vasileva
Head of Graphic Design
Nazan Asghar
Creative Head, Media
Ayesha Kapadia
Creative Head, Design & Crafts
Shanal Kazi
Content Alchemist
Mirena Vasileva
Head of Graphic Design
Nazan Asghar
Creative Head, Media
Ayesha Kapadia
Creative Head, Design & Crafts
Shanal Kazi
Content Alchemist
